5 Nontoxic Makeup Brands You Need to Know About

As more and more people become conscious of the ingredients in their beauty products, the demand for nontoxic makeup brands has increased. There are several great options out there, including Ilia, Mad Hippie, Inika, 100% pure, and twenty twenty.  It’s important to realize that there are MANY amazing brands and not just one or a few. But here are some things to look for and some brands that I love and trust!

For customized makeup and skincare recommendations, take your beauty assessment quiz here. It’s like a personality quiz, except for your face.

One of the key features of these brands is their clean ingredients. Many mainstream makeup brands use chemicals and synthetic ingredients that can be harmful to our skin and eyes. In contrast, nontoxic makeup brands use natural and organic ingredients that are safe for our skin and eyes.

Ilia, for example, uses natural ingredients like coconut oil, aloe vera, and shea butter in their products. These ingredients not only nourish and moisturize the skin, but they also provide anti-inflammatory and anti-aging benefits. Ilia's makeup is also free of parabens, sulfates, and phthalates, which are commonly used preservatives that have been linked to health issues.

Mad Hippie is another great nontoxic makeup brand. They use a combination of natural and synthetic ingredients, but all of their ingredients are non-toxic and safe for the skin. Their products are also cruelty-free and vegan, making them a great option for those who are concerned about animal welfare.

Inika is a popular Australian brand that offers a wide range of natural and organic makeup products. Their products are certified organic by the ACO (Australian Certified Organic) and are free of harmful chemicals like parabens, sulfates, and synthetic fragrances. Inika's makeup is also gluten-free and vegan, making it suitable for those with dietary restrictions or allergies.

100% pure is another great option for those looking for nontoxic makeup. As the name suggests, their products are made with 100% pure, natural ingredients. They also use natural pigments and essential oils to create their makeup, which not only provides beautiful color but also nourishes and rejuvenates the skin. 100% pure's makeup is also free of harmful chemicals like parabens and synthetic fragrances.

Twenty twenty is a newer brand on the market, but they have quickly become a favorite among those looking for nontoxic makeup. Their products are made with natural and organic ingredients that are safe for the skin and eyes. They also offer a wide range of products, from foundation to eyeshadow to lipstick, so you can create a complete makeup look using only twenty twenty products.

There are several great nontoxic makeup brands available, including Ilia, Mad Hippie, Inika, 100% pure, and twenty twenty. These brands use clean ingredients that are safe for our skin and eyes, and they offer a wide range of products to help you create a beautiful makeup look without sacrificing your health.

Take the Beauty Assessment Quiz and get matched with the perfect nontoxic makeup and skincare customized to you! 


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